Who is an Influencer? An Influencer is anyone who has a distinct social media present and with a minimum social media following of 1000 on any of their social media platforms. Therefore, the influencer industry is a huge commerce industry and a money spinner for any individual that has this requirement. Multinational brands would be willing to approach such individual for collaboration.
Types of Influencers
1 Nano Influencers
Characteristics
- Social media following of 1000 to 9999
- They are useful for awareness and product review campaigns
2 Micro Influencers
Characteristics
- Social media following of 10000 to 49999
- They are useful for brands that are looking run educational marketing campaigns.
3 Mid-tier and Macro Influencers
Characteristics
- Social media following of 50000 to 999999 on any platform
- They are useful for creating a hype or trend around something e.g new products launched by brands. The psychology behind this is that the general public are likely to accept a product endorsed by influencers easily.
4 Top-tier and VIP Influencers
Characteristics
- Social media following of at least 1000000 on any platform
- They are usually celebrities
- They are useful as brand ambassadors because the public can easily identify and reckon with them.
The pleasure is my being permitted once again to share this very important write up about social media influencers. The influencers' industry is a goldmine providing steady source of income to those individuals who have so made themselves influencers. Please do not forget to leave a comment below after reading this post. Also endeavor to share on various social media platforms for a viral experience.